Women Business Owners Embrace Internet-Based Social Media

Social media is no longer just for tweens and college students. Women business owners consider social media, such as LinkedIn, Facebook, and Twitter as key business tools to build their business.

The survey of 92 WBCS members, conducted in July, showed that 64 percent of the business owners use social media for business networking, with 57 percent relying on it to research customers, suppliers, and others. Fifty-four percent count on social media when it comes to interacting with their customers, prospects, suppliers, and others; and 52 percent use it to sell and market their products and services.

The business social media site LinkedIn was the top choice among women business owners. Seventy-seven percent of survey respondents said they use LinkedIn, 52 percent use Facebook, and 37 percent user Twitter, with other media outlets such as Plaxo and MySpace mentioned by small percentages of respondents. When asked which one media outlet was most important to them, 61 percent cited LinkedIn, with 22 percent favoring Facebook.

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